NEC121 New England Country

About This Project

Manilla is a town placed 35 minutes from Tamworth (the Country and Western  musical centre of Australia). Its a very self contained town full of daily activity with the newsagency being a focal part of community shopping. The store is a sizeable 143 sq.m. Currently run under supervision and part time active participation, the current owners of  35 years are retiring. The owners set up a full newsagency with Home Delivery (externally run) with a lot of customers paying accounts every month at the store. In the retail store the emphasis has been on catering for what consumers may want apart from the magazines and newspapers, the Lott with its store upgrade, they have included departments for children, books and toys as well as gifts and a huge range of greeting cards for everyone. Stationery is a huge seller providing essentials to offices and home as well as student needs.